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Oustanding dementia care in the comfort of your own home

We know how worrying and stressful it can be when faced with the reality that a loved one is living with dementia or increasing memory loss and are struggling to cope alone. Watching someone close whose life is impacted by the varying symptoms presented by dementia can be upsetting. Many family carers will feel guilty that they themselves are struggling to cope and provide the care and support their loved one needs. Where can I get the best care? How can my loved one continue to enjoy life? How can I better manage their changing needs? These are some of the questions you may have asked yourself.

Familiar surroundings provide much needed
comfort and reassurance

At The Good Care Group, we know receiving care in the comfort, safety and familiarity of your own home has far reaching benefits in improving overall health and wellbeing for a person living with dementia. Moving at any stage in life can be disruptive and stressful. When an individual is living with dementia the process of moving to a care home, away from their much-loved home full of it's treasured possessions and memories can be really heart-wrenching and daunting, affecting their ability to live well with dementia.

We know that staying at home and receiving compassionate, one-to-one care from a highly trained and well-matched professional carer improves quality of life and health outcomes for an individual living with dementia. Our personalised approach to providing high quality dementia care, with a fully managed and flexible service that families can rely on is setting the standards in live-in care.

Please watch our short video, which explains how we care for people with dementia, then call one of our trained advisors on 020 3728 7577 to learn if live-in care may be right for you.


"Given the choice, 97% of us would prefer to continue living at home."

- ‘Better at Home’ survey conducted by The Live In Care Hub in 2017

Dementia facts and stats

What is dementia?

Dementia describes different brain disorders that trigger a loss of brain function. These conditions are all usually progressive and eventually severe.

Alzheimer's disease is the most common type of dementia, affecting between 50 and 75 per cent of those diagnosed.

Other types of dementia include vascular dementia affecting up to 20 per cent of those diagnosed, frontotemporal dementia affecting 2 per cent and dementia with Lewy bodies between 10 and 15 per cent.

Symptoms of dementia include memory loss, confusion and problems with speech and understanding and sadly it is a terminal condition.

Who is affected?

  • There are currently around 850,000 people with dementia in the UK. This is projected to rise to 1.6 million by 2040.
  • 209,600 will develop dementia this year, that’s one every three minutes.
  • 1 in 6 people over the age of 80 have dementia.
  • 70 per cent of people in care homes have dementia or severe memory problems.
  • There are over 42,000 people under 65 living with dementia in the UK.
  • More than 25,000 people from black, Asian and minority ethnic groups in the UK are affected.

Specialist dementia care at home provided by expert carers

We have been innovating dementia care for over 10 years. All our professional carers are trained in how to care with someone living with dementia and use a range of best practice techniques proven to provide reassurance, reduce anxiety and calm behaviours, whilst reducing the need to use anti-psychotic drugs used widely in many care home settings. This means the person with dementia can live well, despite the challenges dementia can present with the gentle encouragement and compassionate care provided by our dementia carers. The high-quality care provided by our dementia carers has seen a 66% reduction in the use of antipsychotic medications compared with the average care home.

Our collaborative approach to working with leading medical experts, academic bodies and leading charities ensure our care is of the very highest standards. Our work with the Contented Dementia Trust to introduce the SPECAL approach to dementia care helps us to understand and discover what is important to the person living with dementia, enabling us to develop a purposeful and meaningful programme of care. All of our professional carers are trained in the SPECAL approach to dementia care and our management team complete a higher-level dementia care training programme. It doesn’t stop there. Our care teams receive on-going coaching, mentoring and support based on latest thinking and research that ensure they have the knowledge, skills and aptitude to deliver positive dementia care.

What is the SPECAL approach?

Core to the SPECAL approach is Making a Present of the Past and through various techniques it aims to understand dementia from the perspective of the person living with dementia:

Life history work: this works positively with people’s ability to access treasured memories of the past and re-engage with these using words and gestures to make sense of daily life in the present.

Validation techniques: these respect the feelings of the person, acknowledging the importance of their opinions and thereby avoiding direct contradiction or correction which can only further confuse and upset them.

We recognise that feelings become increasingly significant to the person living with dementia, and that intact memories from the past become increasingly useful as a replacement for recent lost facts.

We use the SPECAL approach to:

  • Bridge the gap between the person’s past and their activities of daily life in the present.
  • Develop communication strategies that enable the person with dementia to communicate in ways which make sense to everyone who has contact with them.
  • Promote emotional well-being and protect from anxiety and worry.

“I have supported a lady living with dementia for over eight months. When I first met her, she had very high levels of anxiety and repetitiveness, which only heightened her anxiety. Using the SPECAL approach and delving into her past, I discovered many things I could do for her that triggered positive memories. She had a passion for music and books, so I found out what her favourites were and arranged for audio books to be delivered, which gave her something to focus on. She was also a dog lover and owned a dog all her life. I arranged for the local animal shelter to visit once a week with a rescue dog – these little things really helped to reduce her anxiety and promoted calm. Using the photograph album, I was able to build a picture of how she saw the world and I encouraged her to talk about these events in her life, listening attentively and never interrupting or asking direct questions. After only a short time caring for my client, she was able to reduce her reliance on anti-psychotic medication and experienced significant improvements in her overall health and wellbeing.”

– G Hume, Professional Carer

Meet our experts

Our approach to live-in dementia care is developed and lead by our in-house team of clinical experts. Uniquely, we have our very own full-time Admiral Nurse, Dr Jane Pritchard and an occupational therapist, Jackie Cooper who both offer practical and emotional support to our clients and their families at what can be a very difficult time. We adopt a multidisciplinary approach to our dementia care service working alongside healthcare professionals to ensure positive outcomes for all our clients. This means they can stay safely and happily at home with the right support and equipment to get the most out of their life.

"Living with dementia, or caring for someone who does,
can be a lonely and, at times a bewildering experience. The video below (
represents how Admiral can help families connect with the person again. Admiral nurses provide specialist support which includes one-to-one support, expert guidance, signposting, and helping people to find practical solutions to difficulties."

- Dr Jane Pritchard, Specialist Consultant Nurse at The Good Care Group


Personalised care delivered with dignity and respect

Dignity and respect are at the forefront of everything we do. Our highly trained carers work closely with those living with dementia to learn about their past, personality and preferences. Whether it is helping with social activities or simply listening, they take the time to understand the person being cared for and look for ways to enhance their quality of life in a way that respects their choices and preferences.

  • Personal care
  • Social activities and lifestyle support
  • Support with memory impairment and cognitive issues
  • Cooking and meal planning
  • Housekeeping - cleaning and laundry
  • Household management/administration
  • Mobility support
  • Shopping and trips outdoors


"We are thrilled with Marie – she is wonderful. She is calm, caring and unphased by our father’s condition."

– Mr K Redwood

Long term dementia care or a respite

Our dementia care service can be provided as 24-hour live-in care, day care at home or a short-term respite care service – whatever suits your needs.

A short term respite service is an ideal way for a family to introduce a home care service so the person living with dementia can adjust to the new arrangement and their carer, whilst a family carer has the opportunity to have a much needed break to refresh and recharge, knowing their loved one is in safe and loving hands.

Peace of mind and reassurance for families


Rated ‘Outstanding’ by the Care Quality Commission (CQC)

The Good Care Group is the only live-in care provider in the UK to achieve an ‘Outstanding’ rating by CQC across all five categories – safe, effective, caring, responsive and well-led. We know this provides families with peace and mind that their loved one is receiving the best possible care.

A fully managed and regulated dementia care service

We provide a fully managed and regulated dementia care service which offers families reassurance at a time they need it most. Unlike introduction agencies who are not regulated by CQC, all our carers are directly employed and managed by us. We ensure they are supervised by an experienced manager and supported by clinical experts – 24 hours a day, 7 days a week.

Award-winning care trusted by families nationwide

Year on year we have won more care industry awards than any other home care provider, including four dementia accolades recognising our approach to delivering outstanding dementia care.

Online portal

We know how important it is for our families to feel connected to the programme of dementia care we are providing their loved ones, as and when they want. Our secure online portal allows family members, as well as healthcare professionals to access daily care notes, care plans and a diary of events and appointments. So even if you live some distance away this provides a reassuring window into the care your loved one is receiving.

Monitoring technology

Our investment in technology is focused on improving health outcomes for our clients. We have an electronic medication system that ensure our clients health is managed proactively and effectively. Carers are also equipped with medical monitoring equipment that detects infection, so it can be managed preventing unnecessary hospital visits.

Improved outcomes

Our nurse and OT-led services directed by our full time Consultant Admiral Nurse and experienced Occupational Therapist are transforming outcomes for those living with complex conditions like dementia. Our diligent professional carers ensure our clients experience fewer falls that result in injury than the average care home resident. They are vigilant in spotting early signs of pressures sores, reducing their rate of occurrence far below that typically experienced in hospital. Our leading-edge care for people living with dementia blends the latest training and techniques to produce more moments of calm and connection. This results in a major reduction in the use of antipsychotic drugs compared with the average care home.

What is included in our service?

Our highly personalised dementia care service includes:

  • Full assessment before care starts
  • Bespoke and flexible care plan developed with input from the family and other healthcare professionals
  • Matching the most suitable care team to meet the holistic needs of our clients
  • Dedicated care team led by an expert regional care manager
  • Meal planning and household tasks
  • Social activities and lifestyle enhancement
  • Specialist support and expertise - 24 hours a day, 7 days a week
  • Access to clinical expertise and medical support

Dementia care at home is typically in line with – and sometimes less than – what you would pay for residential care, with the added benefit of receiving one-to-one tailored care for the person living with dementia, which cannot be achieved in a care home. There is even greater value if you are a couple and one or both of you are living with dementia. A care home would charge double for two packages of care, whereas there is only a nominal extra cost if you both receive care at home at the same address. Devastatingly for couples, where one of you is living with dementia and the other is not, most care homes would have to separate you to give you the care you need.

Costs of our dementia care

The cost of care for people living with dementia and advanced neurological conditions will be typically higher as it is a specialist care at home service. It is worth considering however that live-in care is often cheaper than the total cost of domiciliary care for people living with dementia. When a person is receiving hourly care, provided by a domiciliary care provider it is likely that you will be charged extras for additional services to support the person’s dementia needs on top of the cost of a carer visiting. These extras add up and can become costly over time. The total cost to provide hourly care to someone living with high or complex needs can sometimes exceed the price of an inclusive live-in care service.

Useful resources

To support you and your family we have created a useful Dementia Care Guide which provides you with information and advice on how to provide person-centred dementia care following a diagnosis of dementia. There is also a number of dementia charities across the UK who provide families with help, advice and support when they need it most, including Dementia UK and the Alzheimer’s Society.

Talk to us about your dementia care needs

Our friendly and experienced team is here 24/7 to help you and your family make sense of the options available to you. We will help you every step of the way.