A Guide to Positive Ageism

WHAT IS AGEISM?

Ageism is a bias against people based on their age and manifests in stereotypes, prejudice and discrimination in many aspects of life.

Evidence shows ageism is widespread in society and can be found everywhere from our workplaces and health systems to the stereotypes we see on TV, advertising and in the media.

WHAT CAN WE DO TO TACKLE AGEISM?

Communicating about ageing and older people in the right way can help to tackle ageism and promote positive and inclusive behaviour in all aspects of life, from our communities and workplaces to the media, social media and political platforms.

We get more – not less – diverse with age (e.g. in terms of income, health, social relationships). It is important to ensure older people’s experiences are reflected in an accurate and inclusive way.

Download the Guide – Challenging-ageism-guide-talking-ageing-older-age