About me
I’m Freya, the SEO Content Executive here at The Good Care Group. I work on all things content, which includes writing our blogs, ads, and website copy.
I’ve worked for The Good Care Group since 2025, and love being part of our marketing team. Shaping our tone of voice, and writing about the incredible work our carers do is such a pleasure.
Having seen a family member live with dementia firsthand really showed me the difference that person-centred care can make to a person’s life. Knowing the work I do helps others to receive the level of care they deserve motivates me every day.
Writing has always been a passion of mine and is something I also like to pursue in my spare time, alongside reading, baking, and running.
Qualifications and experience
Freya graduated with a Bachelor of Arts degree in Philosophy in 2020, and joined her first advertising agency soon after as a Junior Marketing Executive. After focusing on social media and Amazon SEO, she discovered a love for content and copywriting.
She joined her second marketing agency as a Senior Content Executive, expanding her experience in content writing and shaping strategy for global brands. During this time, she also developed a passion for brand voice development and creative campaign ideation.
Freya began working for The Good Care Group in 2025 and now writes our online and offline collateral while ensuring our content aligns with our strategic SEO goals.
Read why our clients choose us
Awards & accreditations
Talk to us about your care needs
To talk about your care needs, contact one of our friendly advisors.
Calls from landlines are free.